I’ve talked many times about the Obama White House’s less than enthusiastic stance on hydrogen cars, putting money behind battery electric vehicles instead. And I’ve even talked in recent months how the President is warming up and evolving on the idea of hydrogen fuel cell vehicles as a long range, zero emission, quick fueling solution.
Energy Secretary Steven Chu, who is on his way out of office, has even warmed up to the need in the marketplace for fuel cell vehicles. We aren’t quite at the Kumbaya stage yet, but good things are starting to happen.
For instance, according to Automotive News, “The U.S. Department of Energy soon will launch a campaign to promote hydrogen cars, embracing a technology that was favored by the administration of President George W. Bush but initially shunned under Barack Obama.
“The project is tentatively called H2USA, in reference to the chemical symbol for hydrogen gas. The DOE is signing up automakers, suppliers and other companies that want to see hydrogen fuel cell vehicles hit the marketplace.”
H2USA may not have the same money thrown at it as George W. Bush’s FreedomCAR initiative, but it will still be a step in the right direction. H2USA is an important signal to carmakers, infrastructure providers and the automotive consumers that this is the direction we are headed in. When these three entities have confidence, then good things happen. And, look for this kind of confidence to swell within the next few years.