Hyundai Motors has decided to team up with the London College of Fashion (LCF) for a partnership called the “Fashioned Fuel Cell.” The purpose is to engage students at the college who are helping to bring brand awareness for the Hyundai ix35 Fuel Cell Vehicle.
According to Hyundai, “This exciting partnership called ‘Fashioned Fuel Cell’, will simultaneously facilitate a high-profile ‘mobile marketing’ campaign. It will allow LCF students to showcase their creativity while promoting the benefits of the world’s first production fuel cell car – the Hyundai ix35 Fuel Cell which emits only water vapour.
“The co-curricular project has 159 students participating from across the college. They have been commissioned to design an innovative 2D visual campaign that articulates the following campaign message: ‘Using fashion as a discipline to drive brand awareness and change, build a sustainable future and improve the way we live our lives’.
“Rob Lakin, Creative Director for the School of Management and Science at LCF, said: ‘LCF’s collaboration with Hyundai is a fantastic opportunity for our students and their response to the project has been amazing. I am excited to see the work the students produce and ultimately the finished Hyundai ix35s driving around London during LCF’s BA season.’”
This just goes to show how far fuel cell vehicles have come over the years. In the older days, car manufacturers would team up with engineering students to build hydrogen cars and perhaps even race them. Now, since Hyundai is starting to rollout their first production fuel cell vehicles, they are in need of marketing help and turn to design students to help in this endeavor.