A company called HandbookLive has just produced a video for General Motors and its Chevy Equinox Fuel Cell Vehicle. The video is unlike many others in that it not only features the fuel cell components but other features of the vehicle that make this more of a general consumer video than an early adopter video.
For instance, not only do you get an education about fuel cells, the compressed hydrogen carbon fiber tanks, nickel metal hydride batteries and regenerative braking. But in addition to these high tech features, the company talks about the Equinoxes heated power seats, split front grill and extra air inlets near the front grill.
Like other GM products the Equinox FC also comes with Onstar, keyless entry, power door locks and windows, power steering and cruise control. The vehicle also comes with 4-wheel ABS, front and rear disc brakes, and McPherson struts on the front.
So the video blends the high tech futuristic qualities of this vehicle along with the normal GM selling points one would hear about in an advertisement or at the car dealership. What I especially like is the part of the video on refueling where the Chevy Equinox FC pulls into the same Irvine, California hydrogen fueling station that I’ve taken photos of on one of my trips there.
This is one of the most consumer oriented videos to date, providing both education and typical selling points that one would find in other GM products. The blend of these two elements moves hydrogen cars from a futuristic novelty to a car that one can see themselves driving everyday.