Horizon Fuel Cell is raising the stakes this week at the Consumer Electronics Show (CES) is Las Vegas, Nevada. Now, I’ve talked about Horizon Fuel Cell several times in the past. In May 2007, I talked about how this company used hydrogen fuel cells to power bikes, cars, boats and jets.
In October 2007, I had talked about how Horizon and the now defunct Millennium Cell were introducing a hydrogen fuel cell backup generator. And, this is where I would like to pick up at CES.
Horizon is once again showing off its product (not prototype this time) the HydroPak portable generator. The HydroPak is based upon a hydrogen fuel cell and recharged with water. Its main competition is from traditional battery packs or gasoline or diesel backup generators.
This small, lightweight device can easily be transported on a camping or hiking trip or be used as backup power in one’s home. In fact, getting hydrogen fuel cells into one’s home in the key marketing strategy of Horizon Fuel Cell.
First, they decided to go small introducing toy and RC hydrogen fuel cell cars into the marketplace. Now, at CES they have introduced the MiniPak cell phone and small electronic appliance charger. The MiniPak is pocketsize with refillable cartridges about the size of a roll of pennies. The MiniPak also supplies power for 10 continuous hours before the cartridges need to be swapped out.
Horizon Fuel Cell has also introduced a fuel cell powered bicycle and they are working on hydrogen fuel cells for small, urban vehicles as this is where they believe the market will develop first. Its is the goal of Hydrogen Fuel Cell to introduce as many home products as possible powered by hydrogen to get the consumer acclimated to using fuel cells in everyday life.
And, this marketing strategy is what will make Horizon Fuel Cell a force to be reckoned with going forward. The moon is the limit for Horizon Fuel Cell.